The Power of Storytelling: Secrets For Exceptional Communication

Service Description

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Tell a compelling story that makes an emotional connection with your audience/customers. A story that draws their attention to your core message, inspires and motivates them to act.

 

Requirements: You should be eager to become a great storyteller and excited to learn!

 

Description: Storytelling is described as an art. And— like art — it requires creativity, vision, skill, and practice. Storytelling is a foundational skill for everything from writing a persuasive speech, to delivering a presentation. And when done well, storytelling can do wonders for your business: such as turn your brand into a legacy, create a robust marketing strategy, generate profit and win the loyalty and affection of your audience to name just a few.

 

This Storytelling training program is an instructor-led program that enables you with the process and skills to tell a great story that will lead to more closed business. This course is designed to get you into the storytelling mindset, regardless of what type of material you’re working with. You will be able to effectively communicate the story of your brand with a business communication that is clear, captivating and effective. These storytelling techniques and tricks will help you convey your brand’s purpose– and businesses with purpose are the ones that ultimately stand out and capture consumer’s hearts… and wallets.

 

At the end of this training program, you will become a great storyteller who gets people to take action by communicating the grandiose ideas, visions and dreams for what your brand conveys and stands for, via your online channels or presentations.

 

What will I learn:

• The storytelling framework that helps you to craft the setup, conflict, turning point, and resolution of a story with a focus on two areas: how to build a great story and how to tell a great story.

• How to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid.

• Describe the elements of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling.

• Walk away with stories you can use at multiple points in the sales process to build your credibility, raise and explore issues with customers, differentiate your organization from the competition, and demonstrate value.

 

Who this course is for: Any professional ready to become a great storyteller.

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Location: Online/in- person

Duration: Four sessions of an hour each during 4 weeks.